How to make sure social media platforms work right for my business

A question I get quite a bit is “what social media platforms are right for my business?”

In this regard, there are really three main categories of marketing.

These include paid advertising, free marketing and organic marketing.

Within each of those three main categories there are sub-categories.

For example, when I write an article for my business’ website, I am writing for my own company.

Therefore, the content, links and other things associated with that article are all property of my company.

Therefore, the content, links and articles associated with my company, which are also part of my social media platforms, are not property of social media.

With Facebook, Instagram, Pinterest and Twitter, it is easy to share company information.

You can “like” and share the content on these sites, which creates a form of advertising and sponsorship for your business.

You don’t have to pay anything in order to place ads or sponsorships on your company’s pages.

This is a good way to attract new customers without having to spend money to do so.


When it comes to YouTube, the question is “Are you using it correctly?” If you are placing ads, sponsorships or links on your video, then there is no benefit for your business if those activities don’t drive targeted traffic to your website.


LinkedIn is another important site for many businesses. By joining LinkedIn, you can add your professional profile to a number of other posts that are all related to your industry.

These posts will help your business build credibility with potential clients. In fact, this is an excellent way to build relationships with business partners, executives and other professionals in your industry.

This can help you gain access to areas where you can make sales to these people in the future.

There is a strong focus on social media platforms as a marketing strategy for small businesses.


When you consider using Twitter to get the word out about your business, make sure that you are focusing on real customers. If you are sending out promotional tweets, it is imperative that you are targeting followers who would be a potential customer.

Target customers not followers

Don’t forget that it is fine to have a number of followers on these sites, but that each one should only represent a percentage of your overall customer base. If you are sending out promotional tweets that only attract followers that you know nothing about, you may find that your business is more likely to be forgotten rather than seen by someone looking for a particular product or service.

Be careful

There are guidelines that must be followed in order to make certain comments or posts on these pages appear authentic.

If you don’t make sure that these guidelines are followed, your business could be taken down from the social media network as a result.

This is why it is always a good idea to learn how to use your Facebook or LinkedIn page so that you aren’t taking any risks.

It is possible that these companies could find out that you are not following their policies, which could cost you your ability to use the network as a means of promoting your business.

If you are looking for a way to boost sales, you need to learn what social media platforms are right for your business. It doesn’t matter if you have a small business or a large corporation, you need to think about how you can use this tool to your advantage.

While there are tons of benefits of using these types of networking tools, you also need to make sure that you are safe and that you aren’t going to be accused of doing something illegal.